Tag Archives: SEO

Beware of SEO – Serious Excessive Obviousness

SeriousExcessiveObviousness

I know that ignoring SEO can be a shoot in the foot, nowadays.

You cannot simply consider this deal at all: You ignore SEO, and search engines will ignore your site. Therefore, potential new users will ignore your site too.

What is the problem here?
I am not sure if it’s too obvious, or if I started looking to web sites with ‘Search Engine eyes’, but the result is that I can be easily pissed off.

I don’t know you, but I try to take care of my eyes. I don’t need obvious content.
And from time to time, it happens again!

Let’s say that I searched some information about “SOME PLACE” to visit. The result is something like this:

If you want to travel to SOME PLACE, don’t forget to consider our great discounts at SOME PLACE. You may probably ask if there is a good weather at SOME PLACE. That question, is part of the frequently asked questions about SOME PLACE.
And the answer to that question is that the weather during summer at SOME PLACE is excellent.

By the way, I’ve been there. No, not at “SOME PLACE”, but… unfortunately I have been that kind of webmaster who generated that kind of content.
And after my 15 minutes of fame, which in this context means being in the 1st. page of search results, Google finally sent my page, to the place it deserves, which is having dozens of pages before mine.
Bonus track: The search list

If redundant content is not enough, we can also annoy human visitors with this:

The searches that led to this page, of course!
(Seriously???!!! Completely irrelevant)

  • hotels in SOME PLACE
  • cheap hotels in SOME PLACE
  • questions about SOME PLACE
  • weather at SOME PLACE
  • etc.. in a never ending scroll. Pity.

Please, remember that your website CONTENT should be written for users, and not for search engines. And, if you are smart enough, you can create content that will make both happy. No one will be pissed off. A win/win/win situation for the user, the search engine, and your site.

Oh, you’re doing great at SEO. Ok, just don’t forget the user!

My Heavy Metal External Link Policy

facepalm-picard3 warnings:

1) This will be a quite SHORT article, less than half an hour to write, and you may read it in 3 minutes.
2) It refers to links, but it may work for your Facebook wall (personal and your entreprise’s Facebook page!), may work for your general content of your site, may work for your facebook wall, and may work for things outside internet. You name it. You’re smart enough to find it.

3) This works as a disclaimer, for the lack of external links on my page. If you find any, then you’ll know for sure, that I THINK it is something worthy, and it can be worthy.

So, you are going to include a external link on your site right?
It doesn’t matter its content, the site, your visitors, YOU think it’s important.
It won’t hurt, right?

Right? WRONG!

Continue reading

SEO and REDIRECTIONS easily explained

seo-concept But, first, some important words, for those who KNOW, use, implement, and ask for SEO. SEO is important. HOWEVER, if success of your site and/or business depends ONLY on search engine results, you may have a bad time. Actually, CONTENT is king. I honestly think that with great content, and a solid user base, you can have a good time. But again, SEO is so important, that it should NOT be ignored/discarded, and not so great glorify it, and not so reliable to be the center of your business model. I said the same twice, to highlight the idea. Continue reading