In order to make a quick response. It is ALWAYS GOOD to aim to be the best in your field. Period. However, the longer answer, should be: it depends. Seth Godin said that you can’t be the “next Seth Godin” because he is still around! That made me think of options and alternatives. You can’t be Roger Federer in tennis, because he is still there. Hey! but you can be even ‘better’ than him (check at the ranking right now). This can lead to discussion, because, besides ranking, there is a LOT, a LOT of people that consider Roger as the best tennis player of all times, no matter his current ranking position (and I have to say, that I completely agree). You can’t be Lionel Messi, because he is still there. Anyway Cristiano Ronaldo won the latest Golden ball prize. What’s my point? Again, it’s great to aim to be the best in your field. But, you may be choosing the wrong field, or the right field, but with the wrong difficulty. Does it make sense to be the Google of Search Engines? Yes sure, but the dificulty is VERY HARD. You can aim for that particular long tail that Google doesn’t do quite well, if there is such a chance. But, always, difficulty is (almost) IMPOSSIBLE. – Aim for the best – Check who is already there. – Check difficulty – avoid being a copycat. That’s all, thanks!
This is one of the most important things I’m going to write. Why? Because it describes my not so basic instincts and priorities. I’d really LOVE to know what you think. And of course, feel free to disagree. Here we go. The ten SMALL things that can make HUGE positive impact in your life are: Continue reading
I know a lot of you don’t like to read too much. So, I have for you a quite smaller version of this article. So little that it fits in a tweet. Actually, I may possibly tweet this: You can BREAK Murphy’s Laws, but please…do not ignore them! (José Negreira dixit ) Ok, that’s the end of the short version! Extended version I feel motivation to write about negative anticipation, not just because I know a lot of close people that deals with it, but it also happens TO MYSELF. Continue reading
About 1 year ago, I’ve shared via Facebook the following phrase: “What is Success? it is the ability to go to sleep with a peaceful soul”.
I think it’s author is Paulo Coelho but I can’t confirm it. After thinking in my commute, I can say I disagree with the phrase.
Despite I shared it, I don’t share that way of thinking.
Is it a nice phrase? yes
is it comfortable? yes BUT, I wouldn’t use the word ‘Success’, I can say… ‘peace’, ‘personal happiness’, but I would not use the word SUCCESS to describe that. That phrase, tends to hold ourselves back. Continue reading