SEO and REDIRECTIONS easily explained

seo-concept But, first, some important words, for those who KNOW, use, implement, and ask for SEO. SEO is important. HOWEVER, if success of your site and/or business depends ONLY on search engine results, you may have a bad time. Actually, CONTENT is king. I honestly think that with great content, and a solid user base, you can have a good time. But again, SEO is so important, that it should NOT be ignored/discarded, and not so great glorify it, and not so reliable to be the center of your business model. I said the same twice, to highlight the idea.

Beware: in the search results, the search engine is the king (some day, you’re the prince, some day you’re the joker). But, inside YOUR site,YOU are always the king. (José Negreira dixit)

So, before going to explanations, some words about motivation… During calls or via Skype, I’ve managed to make a couple of informal explanation, and I got laughs and also good comments. That’s why I’m changing them into the shape of a blog post :)

So, let’s start with SEO. What is SEO?

Don’t be afraid, SEO is simply Search Engine Optimization. Which is optimizing your site for search engines. Not enough, still afraid, right? Let’s go like Jack the ripper does: Search Engines: Search engines, like Google, and others such as… HA! Well, just Google and the rest :P. How do they have all that information from the pages? They use crawlers. What are crawlers? They’re called robots, spiders (as they go through the web, no pun intended, true story!). But despite their a.k.a, nicknames, and so… They are only PROGRAMS. These programs, ‘browse’ ALL the internet, and follow links, and explore the pages. And they save the information of the pages in order to. Of course, they use filters, they may or may not browse the whole internet but they apply filters, for porn sites, or any content that may qualify as inadequate. The pending word, Optimization: To make things behave better, get a better response. So, if we can use the analogy, that the site crawlers ‘eat’ our site. SEO, is the techniques to change content, structure, and more, in order to make OUR SITE YUMMIER :). Therefore, may rank higher in search results. Everything aiming to appear in the 1st. page of results. Or even better, appear in the top #1 results, of SOME of the searches. It is funny that some webmaster claim not appearing in the results for searching “smartphone shop”, and if you search with your eyes in the WHOLE SITE, there is NO occurrence of those two words TOGETHER. So, Google may ‘think’ or ‘suppose’ that you sell smartphones, due to the high appearance of the word ‘smartphone’, and ‘shop’. But… Please, do use the words together if you want to have some results!! Or by searching “Pet shop in [Neighborhood Name]“. Oh, you DO NOT have this phrase in ANY part on the site. It’s not that hard to be creative, here, have a tip:  “We are one of the best pest shop in [Neighborhood Name]“. It’s not heavy science, but it requires some HTML knowledge, and a bit more. That’s why I’m telling you, do not be afraid. :). You can change the content, but needs some HTML knowledge. The Title, the tags H1, H2, you can also change the image names. There is of course more, which involves a link building campaign, social networks, and some extras, but talking about that, I should have to remove the ‘easily explained’ in the title. So, this is SEO, the most important part, which involved: Modifying the content. This is relatively easy, compared to Redirections…

Now let’s go with redirections. What are redirections?

Redirections existed before SEO was created. What is a redirection? When a store moves two blocks away, they have a sign “We moved to 1520 Johnson Street, please visit us!” This is quite similar, but for one or more pages inside your web site. You had a page in: http://yoursite.com/123.html Your article, speaks about Pamela Anderson. So, after all the proposed SEO changes, here comes a tricky suggestion. hey, why don’t you put the article in the URL: http://yoursite.com/pamela-anderson.html What do you say? OK, let’s just rename that file, and that’s it! Preety easy, right? Right? NOO!! IT’S WRONG! TWO PROBLEMS: PROBLEM #1 What if you had an user that had your page saved in favorites (everytime at night he usually visit that simple site. Strange, as you didn’t write anything new, and there are always the SAME pics…). Back on track: what happen to that user? He clicks on the favorites, he tries to access: http://yoursite.com/123.html Result? 404 NOT FOUND. Bad luck. PROBLEM #2 As you may know from before, crawlers search the site, and they have stored http://yoursite.com/123.html That page may have some reputation, some ‘ranking’. But after it gets renamed, it gets lost. And if it hasn’t been crawled yet. It’s shown in the search results with THE OLD name!! Horrible! And the result? again 404 NOT FOUND. But the good news, is to generate a redirect. Particularly, a ‘REDIRECT 301′, is a special code, that indicates the new location. Browser knows this. And the previous scenarios, the result is different. 1) SOLVED PROBLEM #1 User enters the favorite URL: http://youriste.com/123.html BUT, it automatically, will GO and display http://yoursite.com/pamela-anderson.html He doesn’t need to update his bookmark. 2) SOLVED PROBLEM #2 Next time the search engine crawler VISITS your site, he’ll see the REDIRECT 301. It will update the old url, and replace it with the new. Result? Your rank remains unchanged, the old url is discarded, and it’s displayed with the NEW url, which is http://yoursite.com/pamela-anderson.html

And… the conclusion

let’s repeat on the intro, just as some good songs: SEO is important. HOWEVER, if success of your site and/or business depends ONLY on search engines, you may have a bad time. Actually, CONTENT is king. I honestly think that with great content, and a solid user base, you can have a good time. But again, SEO is so important, that it should NOT be ignored/discarded, and not so great glorify it, and not so reliable to be the center of your business model. I said the same twice, to highlight the idea.

Beware: in the search results, the search engine is the king (some day, you’re the prince, some day you’re the joker). But, inside YOUR site,YOU are always the king. (José Negreira dixit)

Thanks. Comments and shares are welcome!

2 thoughts on “SEO and REDIRECTIONS easily explained”

  1. Hola,

    Creo que algo importante a tener en cuenta es que cuando se trata de SEO, siempre uno corre desde atras. Google cambia su algoritmo varias veces al año y con él, las consideraciones e importancia que le da a la optimización. Todo va hacia levantar como sea google+. Por ese motivo, un factor importantantísimo, es tener una pagina en g+ de la empresa/negocio/loquesea. Todos las paginas con perfil en g+ (y mas aun con reviews), tienen mejor ranking. Otro factor importante es generar contenido. Si hablamos de una pagina institucional, de alguna forma hay que encontrar la manera de tener contenido dinamico (un blog por ejemplo). Y para cerrar el circulo, es optimal publicar actualizaciones de ese contenido en g+.
    Esto, sin hablar de cosas tecnicas, limitandome a lo que puede complementar un sitio. Por ultimo, algo un poco mas engorroso si no se esta al tanto, tambien es importante usar google analytics y google web master tools (y submitearle el sitemap). La verdad parece que estamos viviendo cumpliendo los caprichos de Google…es una pena, pero cada dia es mas asi.
    Saludos.

    1. Hola Miguel, gracias por pasarte y comentar :)

      Lo de que uno siempre corre de atrás, y que Google cambia su algoritmo cada 2×3, viene a ser algo similar a la advertencia que doy al principio, en cuanto a que: el SEO es importante, pero no es fundamental. Sé el rey de tu sitio, y no seas esclavo del buscador.

      Si querés recorrer el camino de SEO, esas son las reglas! Lo que estás sugiriendo en tu comentario, y está muy bien sugerido, y es ACERTADO.
      Y las reglas a cumplir, serían básicamente estar atento a lo que hace/pide Google, y también a lo que hace tu competencia. Es algo continuo.

      La alternativa, es darle bola a tus usuarios. Qué contenido necesitan? Les sirve realmente una página en Google+ ? Cuántos de tus visitantes o potenciales visitantes usan Google+?
      Y una aclaración: si bien yo dije ‘alternativa’, en realidad no es alternativa estricta, porque podés hacer AMBAS cosas tranquilamente, sin ningún problema. Me refiero a darle importancia a tus usuarios, y también darle importancia al SEO. Pero en mi humilde opinión, los usuarios están en 1er. lugar, SIEMPRE :).

      Nuevamente, gracias Miguel !!

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