Beware of SEO – Serious Excessive Obviousness

SeriousExcessiveObviousness

I know that ignoring SEO can be a shoot in the foot, nowadays.

You cannot simply consider this deal at all: You ignore SEO, and search engines will ignore your site. Therefore, potential new users will ignore your site too.

What is the problem here?
I am not sure if it’s too obvious, or if I started looking to web sites with ‘Search Engine eyes’, but the result is that I can be easily pissed off.

I don’t know you, but I try to take care of my eyes. I don’t need obvious content.
And from time to time, it happens again!

Let’s say that I searched some information about “SOME PLACE” to visit. The result is something like this:

If you want to travel to SOME PLACE, don’t forget to consider our great discounts at SOME PLACE. You may probably ask if there is a good weather at SOME PLACE. That question, is part of the frequently asked questions about SOME PLACE.
And the answer to that question is that the weather during summer at SOME PLACE is excellent.

By the way, I’ve been there. No, not at “SOME PLACE”, but… unfortunately I have been that kind of webmaster who generated that kind of content.
And after my 15 minutes of fame, which in this context means being in the 1st. page of search results, Google finally sent my page, to the place it deserves, which is having dozens of pages before mine.
Bonus track: The search list

If redundant content is not enough, we can also annoy human visitors with this:

The searches that led to this page, of course!
(Seriously???!!! Completely irrelevant)

  • hotels in SOME PLACE
  • cheap hotels in SOME PLACE
  • questions about SOME PLACE
  • weather at SOME PLACE
  • etc.. in a never ending scroll. Pity.

Please, remember that your website CONTENT should be written for users, and not for search engines. And, if you are smart enough, you can create content that will make both happy. No one will be pissed off. A win/win/win situation for the user, the search engine, and your site.

Oh, you’re doing great at SEO. Ok, just don’t forget the user!

Xouscast 3 – Receiving negative feedback

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So here you have: Feedback!

For the way that I see it, it is the start of a path of improvement.

You may receive positive or negative feedback. And the obvious is that everyone prefers to receive or give positive feedback. I’d like to expose some concepts about receiving negative feedback.

Using the half-empty, half-full glass of water analogy, I will make you think about it. And of couse: your feedback is welcome! :)

Part 1 of 2

Part 2 of 2

 

 

Don’t get trapped by dogma

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What is dogma?

Dogma is something that doesn’t change with time. It has consistency.
Dogma is something that is NOT aware of the context. It is independent.

On the other hand…
it does not evolve, or it hardly evolves.
no adaptability.

So you are away from dogma?
I’m not so sure.
Actually, I think that you can’t get away from dogma.

Leaving, for example, religion outside of the equation, I can take as an example, these opposed thoughts:
1) Get away from dogma.
2) Get close to dogma.

Both of them, are dogmatic thoughts.
You may probably have not one, but SEVERAL dogmatic thoughts and/or behaviours.
A dogmatic behaviour, is not inherently bad by itself. Don’t worry.
Some of them may be a problem, but some of them may help!!

Best dogmas are those than make you a better person, and to help others.
Who can be against any of these dogmatic thoughts? Not me, at least! That is for sure.

In my personal case, I usually go through the path of: adaptability, flexibility and evolution.
That’s why I’m not a good friend of (any) dogma.

If you want consistency, independence, dogma may help you! And that’s it from my part. I hope that I’ve helped, or at least, I hope that I have motivated thinking about yourself. And if you wish to share in the shape of a comment, much better! For example:

What dogmatic thoughts do you have?

Do you think that it’s better to get close to dogma? or is it better to get away from it?

Thanks for reading :)

This article’s title, was Steve Jobs’ phrase in his speech at Stanford University.

Xouscast 2 – PUX – Personal User Experience

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Everyone is talking about User Experience (UX).
Of course: UX applied for your website, your product, your whatever.

But what about the user experience that YOU generate? Have you ever thought about it? This video has the objective to motivate you to think about it.

In this second Podcast I will share some tips mostly on external focus, and some of the internal, in order for you to provide a better Personal User Experience

And here you can check the video:

And here you have the trailer, so you can decide if it’s worthy the minutes:

How are you paying Google for using their ‘free’ services?

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Me, my friends, my coworkers, my family, is enjoying the ‘free’ Google Services.
And probably, you are enjoying them too, also your friends, coworkers, etc…

Are they really free? Ok, you don’t pay any money!

But you’re giving more data than what you think.

Let’s enumerate some Google services/sites/products:

Continue reading

Is it a good idea to be the best in your field?

first-place In order to make a quick response. It is ALWAYS GOOD to aim to be the best in your field. Period. However, the longer answer, should be: it depends. Seth Godin said that you can’t be the “next Seth Godin” because he is still around! That made me think of options and alternatives. You can’t be Roger Federer in tennis, because he is still there. Hey! but you can be even ‘better’ than him (check at the ranking right now). This can lead to discussion, because, besides ranking, there is a LOT, a LOT of people that consider Roger as the best tennis player of all times, no matter his current ranking position (and I have to say, that I completely agree). You can’t be Lionel Messi, because he is still there. Anyway Cristiano Ronaldo won the latest Golden ball prize. What’s my point? Again, it’s great to aim to be the best in your field. But, you may be choosing the wrong field, or the right field, but with the wrong difficulty. Does it make sense to be the Google of Search Engines? Yes sure, but the dificulty is VERY HARD. You can aim for that particular long tail that Google doesn’t do quite well, if there is such a chance. But, always, difficulty is (almost) IMPOSSIBLE. – Aim for the best – Check who is already there. – Check difficulty – avoid being a copycat. That’s all, thanks!

My Heavy Metal External Link Policy

facepalm-picard3 warnings:

1) This will be a quite SHORT article, less than half an hour to write, and you may read it in 3 minutes.
2) It refers to links, but it may work for your Facebook wall (personal and your entreprise’s Facebook page!), may work for your general content of your site, may work for your facebook wall, and may work for things outside internet. You name it. You’re smart enough to find it.

3) This works as a disclaimer, for the lack of external links on my page. If you find any, then you’ll know for sure, that I THINK it is something worthy, and it can be worthy.

So, you are going to include a external link on your site right?
It doesn’t matter its content, the site, your visitors, YOU think it’s important.
It won’t hurt, right?

Right? WRONG!

Continue reading

SEO and REDIRECTIONS easily explained

seo-concept But, first, some important words, for those who KNOW, use, implement, and ask for SEO. SEO is important. HOWEVER, if success of your site and/or business depends ONLY on search engine results, you may have a bad time. Actually, CONTENT is king. I honestly think that with great content, and a solid user base, you can have a good time. But again, SEO is so important, that it should NOT be ignored/discarded, and not so great glorify it, and not so reliable to be the center of your business model. I said the same twice, to highlight the idea. Continue reading

Objective: that you always find something useful and worth sharing